If you can’t say it to their face, don’t say it behind their backs. Speaking “in confidence” has lost a great deal of “confidence” in that being true these days. With the ears and recording devices out there that are looking for you to… slip something out for them to use against you… Share something […]

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Focus on your messaging before you focus on your marketing. The skip to marketing when the messaging is not in place makes for more expensive marketing costs, confusion with the public and their perceptions as well as a lack of continuity and endurance growth. There are hundreds of ways to tell a story and thousands […]

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